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Soft cheeses (brie, camembert, coulommiers): go for tangy
A soft, creamy cheese pairs with a jam whose acidity cuts through. A red fruit jam such as Royal Raspberry balances the richness of the cheese without weighing it down.
The pairing in a nutshell: the crunch of raspberry seeds against the melting texture of brie.
Goat's cheese: go for floral and honeyed
Goat's cheese, especially when aged, calls for a rounder jam: orchard fruit with a floral note, like Apricot Lavender, or a honey. The slight bitterness of goat's cheese goes well with this fragrant sweetness.
Comté and hard cooked cheeses: go for exotic fruit
The toasted, salty notes of an aged Comté can take a more fragrant, slightly tangy jam, such as Mango Passion Fruit Vanilla. The exotic fruit contrasts with the nutty side of the cheese.
Blue cheese, Roquefort: go for citrus or a spiced jam
A strong blue cheese needs a jam that won't be overpowered: citrus for freshness, or a jam with a hint of spice. Avoid jams that are too sweet, which fade against the cheese.
Fresh cheese: go for citrus
On a fresh cheese or faisselle, a citrus jam adds zest without overwhelming the milky sweetness. Lemon Ginger works particularly well here: the lemon's acidity wakes you up, the hint of ginger warms — perfect for breakfast too.
Building a successful jam and cheese board
Allow 3 to 4 cheeses with different textures (a soft cheese, a hard cheese, a goat's cheese, a blue) and 2 to 3 jars of jam to vary the pairings without overloading the board. Our build-your-own gift boxes let you put these small sizes together without opening too many jars.
Key takeaway: for an aperitif or dinner with friends, browse our Happy Hour selection or build your own jam and cheese board.
